Community Series: Francesca Morfini

Francesca Morfini

Name: Francesca Morfini

Bio: Freelance Brand & PR Strategist and Host of Femme Studios podcast, natively Italian and raised in Greece, now based in Toronto. Will get along with anyone who is interested in food, podcasts or cannabis. 

Social links: @francescamorfini @femme.studios

We know that as a business owner, you wear many hats. If you could give yourself an unique job title, what would it be? 


Where are you a local (city/cities)? 

Bari, Athens and Toronto

What are your 3 favourite spots in that city and what makes them unique? 

Food- Famiglia Baldassarre. Simple, easy, plain delicious italian food. One of the few places in the city that feel like home. 

Drinks- Mrs. Robinson. Pre-COVID they had killer live music on Thursdays and Saturdays. Can’t hear what the person next to you is saying, but who cares when you have a good drink and great music?

Entertainment/Art/Culture- A walk down lakeshore on a summer morning with a podcast or playlist in the background. Everything is still— the water, the streets. It’s such a pleasant way to start the day when I can fit it in. 

What does your self-care routine look like? 

My job requires me to constantly be talking to people, and even for an extrovert like myself, it can be a lot. My favourite way to chill out after a long day or week is to smoke some weed, put on a food show (Chef’s Table is a classic, but I also love Bon Appetit’s YouTube show) or documentary (recent favourites are Fantastical Funghi, another on my list is The Social Dilemma) and eat stovetop popcorn cooked topped with nutritional yeast. 

As a daily way to keep my mental health in check, I try to do a combination or at least one of the following practices before I start my day: 5-10 minute meditation, breathing exercises like Kundalini Breath of Fire or the Wim Hof Method, journaling, and 15-20 mobility circuit like yoga, stretching, animal flow, etc.

What has been one of the most challenging aspects of starting and growing your business? 

Learning when to say no. 

What is one of the most rewarding things about being a business owner? 

Sky’s the limit. As a freelancer, I am personally responsible for every dollar that comes into my bank account and can choose every project I work on. It can be overwhelming but also incredibly liberating and motivating.

What are you loving right now? 

Latest purchase- haven’t bought anything new in a while… it’s actually a Slip silk eye mask that was gifted to me by a friend. It’s such an understated nightly luxury. 

Song- Talking, Elderbrook

Book- How to Change Your Mind, Michael Pollan and A New Earth, Ekhart Tolle

What are you most grateful for today? 

I’m just returning from a month spent with my family in Europe. With the status quo, who knows when we’ll see each other again— so I’m very grateful to have spent that much time with them. 

What is your favourite SARISHA product? 

Hands down the Green Goddess Glow Oil. It’s the only facial oil I’ve been using since I discovered it about a year ago.