Black is beautiful. Resources to learn and unlearn.

As a brand, we know how important it is to demonstrate where we stand and show our support to the black community. We are aware of how disappointing it is that it took us this long to write this post, but we promise that moving forward, we will make it our mission to be even more inclusive in our messaging. We will continue to align with organizations that are making a difference for human rights causes. 

Along with personal donations that we've made and are continuing to make, for the next two weeks, 10% of all our sales will go towards Black Lives Matter Toronto & Reclaim the Block. 

Below are some resources compiled from various sources we've come across within the past few days: 

Black-owned Beauty Brands to Support: 

Sade Baron 

Hanahana Beauty

Oui the People 

Mented Cosmetics 

The Honey Pot Co 

Martous Naturals 

Ooo Polish 

Aketzali Skin Care

Where to Donate: 

Black Lives Matter Toronto 

Reclaim the Block 

Black Visions Collective

North Star Health Collective 

Brooklyn Community Bail Fund 

Black Mamas Bail Out 

Women for Political Change 

Minnesota Freedom Fund

What to Read (while the hard copy books may be out of stock in stores, you can find some of these on Audible)

Deep Diversity- Shakil Choudhury 

The Skin We're In- Desmond Cole 

Displacing Blackness- Rutland

Kindred- Octavia E. Butler 

Song of Soloman- Toni Morrison 

Black Card- Chris L. Terry 

Real Life- Brandon Taylor 

They Can't Kill Us Until They Kill Us- Hanif Abdurraqib 

Don't Touch My Hair- Emma Dabiri 

How We Fight For Our Lives - Saeed Jones 

So You Wan't To Talk About Race- Ijeoma Oluo 

White Fragility- Robin DiAngelo

The New Jim Crow- Michelle Alexander 

How to Be Anti-Racist - Ibram X. Kendi 

Heavy: An American Memoir Kiese Laymon 

Me and White Supremacy- Layla F. Saad 

What to Watch: 


Explained | Racial Wealth Gap | FULL EPISODE | Netflix

Patriot Act | Season 4, Episode 1 | Netflix 

American Son 


When They See Us 

If Beale Street Could Talk 

The Hate U Give

What to Listen to:

1619 - New York Times 

Code Switch - NPR 

Pod Save The People - Crooked Media 

Anti-Racist Reads -

How to Make a Further Difference: 

If you would like your voices to be heard, we encourage you to research your local politicians, see how you can stay active in your communities and be sure to VOTE because every vote counts. Spread the word, attend protests if you can and please don't remain silent. Do the inner work required to build your personal power and the ability to understand the privileges that exist within our realities. These privileges come from NO merit, simply from circumstances some of us were born into by chance. In the future, when we are asked about 2020 and what we did to make a difference, how will we respond? 

If you have resources that you think we should add to this list, please email us at